The WIN-Charta – a German abbreviation for “economic sustainability initiative charter” – is a charter which has been developed as part of the state of Baden-Württemberg’s sustainability strategy for businesses who wish to publicly pledge to act accordingly. Commitment, personal initiative and outward communication form the foundation of the charter. By signing the WIN-Charta, Peschel Communications has committed itself to upholding the …

What’s been getting you down for the better part of a year now? The COVID pandemic? Or is it Covid? (The other version seems so shout-y!) And didn’t this all start with Cardi B yelling something about the coronavirus? It’s all the same, really. Scientifically, a pandemic is an outbreak of a disease that occurs over a wide geographic area …

Summarising the events of a year has never been this difficult. The year started off heading in a very positive direction and we expected great things from 2020. However, expectations changed in March when we suddenly found ourselves working from home. The interpreting business collapsed practically overnight, so all we did was manage cancellations. The demand for written translations was …

Translation Interpreting Proofreading Transcreation Audiovisual translation Conquer the global market Audiovisual translation is used for any content which has a visual and/or audio component as well as a linguistic element. The medium and intended purpose of your content will determine the best approach to audiovisual translation. Audiovisual translations allow a global audience to access your content regardless of language barriers. …

Translation Interpreting Proofreading Transcreation Audiovisual translation Advertising for international markets Advertising can rarely be translated word-for-word into another language. Unlike very technical texts such as patent applications, translating advertising texts is about more than just conveying facts — it’s also about emotions. Peschel Communications can adapt your marketing texts for the individual target markets, so that your advertising has the …

Two weeks ago, we addressed the topic of German words used in everyday English. In this blog article, we turn our attention to more specialized borrowings. We explore terminology used in scientific contexts, but also words used in advertising – a field in which inventing new, creative words is virtually part of the job description. Technical, scientific, musical, and historical …

Sure, English words are sneaking into German dictionaries at breakneck pace these days, but German has made its deutsche mark on the English language, too. For translators and interpreters who work between these two linguistic worlds, this commingling is important to be aware of. Loanwords (a word that is itself modeled after a German word – Lehnwort!) need to be …

Law Renewable energies Medicine and pharmaceuticals Marketing Science Scholarly work is the foundation of international academic dialogue. While English serves as a lingua franca, professional translations of academic texts or interpreting of presentations are often needed to ensure that the content is accessible to a global audience. The quality of the translation is important, particularly when the translated texts are …

Law Renewable energies Medicine and pharmaceuticals Marketing Science In the legal field, translation errors can lead to misunderstandings with clients, delays in proceedings, or even incorrect or unfair decisions. This makes it essential to ensure that legal translations do not contain even the smallest inaccuracy. You can rely on Peschel Communications and our more than 20 years of experience for …

Law Renewable energies Medicine and pharmaceuticals Marketing Science Medical devices and pharmaceutical products are rarely only sold on a single national market. Companies aiming to boost their turnover with international sales should rely on professional translations of impeccable quality. This is the only way to ensure that your products are used safely and to communicate clearly with patients and healthcare …